6 Reputable Graduate Programs In Social Media Or Digital Marketing


For those who are trailblazers or just functional realists, you may be wondering where you can go to get a post-graduate credential in social media and/or digital marketing. Well there are quite a few programs who are jumping on the bandwagon. I figured it would help to compile a list of the ones that I have heard about and seem to be solid programs. Note, not all programs are housed in business schools; but all programs have strong accreditations on file. Oh, and it is also only fair to let you know that not everyone agrees with the concept of a social media graduate program (something to consider).

1. West Virginia University

West Virginia University

West Virginia University

The Integrated Marketing Communications program is housed by West Virginia University’s esteemed Perley Isaac Reed School of Journalism. A certificate program was created in 2001 and the full-fledged master’s program began two years later. It is now one of the largest graduate programs at WVU. This is most definitely helped by the fact that all three programs can be completed online.

  • Degree(s): M.S. – Integrated Marketing Communication, Certificate – Integrated Marketing Communication, Certificate – Digital Marketing Communication
  • Location: Morgantown, WV (Online)
  • Cost: $32,955* for M.S. program, $12,675* for Certificate Programs (* – non-resident tuition rates)
  • Some Alumni: Jason Falls, Dana Hanzlik, Emily Benner
  • Program Website: http://imc.wvu.edu/

2. University of Florida

Albert Murphee statue at the University of Florida

University of Florida

The graduate social media program at the University of Florida is also housed at the School of Journalism and Communications. The University of Florida has received high marks for its online programs from the Sloan Consortium. They also have programs in Web Design & Online Communications.

3. Rutgers University

Rutgers University

Rutgers University

This program is a little different in that it is really a continuing education program geared towards marketing and advertising professionals. Hosted by the Center for Management Development, it a one-week long accelerated program and all participants are given an iPad.

4. New York University

New York University

New York University

When it comes to academic brands, New York University (NYU) is about as strong as they get. The School of Professional Studies has both master’s and certificate programs focused on digital marketing. Not the most affordable program on the list, but a good example that some top-ranked universities offer such programs.

5. Southern New Hampshire University

Southern New Hampshire University

Southern New Hampshire University

This is the only M.B.A. program on the list. Accredited by the ACBSP, this program requires 10 core MBA courses in a variety of subjects, and a 3 concentration courses in social media.

6. University of Washington

University of Washington

University of Washington

The University of Washington has a lot of options for those who are interested in social media; from the more technical subjects (such as web analytics) to the more social (such as digital storytelling). The credits in the certificate program do not transfer into the masters programs and only the certificate is available online.

Real estate professional with an MBA in Marketing ~ writer and multiculturalist.
  • awesomeness

    • Thanks so much Glenn….I’m blushing (partly because of the compliment, and partly because of my incredibly late response)!

  • Darmy Nonesuch

    How can I use a CAM Diploma In Digital Marketing and a Post Graduate Diploma In Mass Communication from a University to proceed for a Masters in Digital Marketing and social media???? Or should I just go for a masters in Integrated Marketing Communication or Public relations ?

    • Hello Darmy! First of all, thanks for commenting. In regards to programs, I would not concentrate so much on semantics, and instead focus on the credits/courses that a school would accept + their respective curriculum. For example, there may be an IMC master’s program that actually incorporates some great digital marketing courses. If that program provides opportunities and connections with local industry to obtain internships and develop and market your own portfolio, that’s what I would look into. In spite of school being an important time in professional development, your ultimate goal is to get out there and get paid for your expertise, so don’t lose sight of the ultimate goal. Good luck to you! 🙂

      • Darmy Nonesuch

        Thanks a lot….. One more quick one…. If you had to choose between the US and Canada for such an IMC masters programme where would you go? Thanks.

        • As for the country, I would personally choose a school located in the country where you wish to work in. If this is not an issue, I would chose an school in the US simply because of international name recognition (this doesn’t really apply to the smaller, lesser-known US colleges).

  • Stacey

    Hi Rishona, That’s a picture of Florida State University, not University of Florida! We are bitter rivals!!! 🙂

    • For real! Oh booooo! I can’t stand FSU! Sorry about that! I’ll try to remember to change the pic when I get home (I’m out and about at the moment).

    • Pic updated; thanks again!

  • Amol

    Hi Rishona! What, in your opinion, would be the closest equivalent to an NYU or West Virginia in Canada?

    Sorry I’m late to this thread, the discussion only just became relevant to me.