Twitter Share Button

Twitter Social Sharing Buttons Should Include Your Twitter Handle

I do a lot of sharing on Twitter; in fact, about 60% of my tweets include an outbound link. However I noticed that in many instances (too many in my opinion), when I hit the “tweet” button on an article, I have to manually add the Twitter handle of either the author or of the…

Bob Marley

Marketing Mr. Marley

In the music business, people may assume that identifying the target market for your brand (the performer) is a no-brainer. However, there are quite of few examples where a band or a musician developed a following among a surprising demographic. Or maybe it is just surprising to some of us… When I was growing up…