marketing model

4 Terms That Marketers Always Need To Define

Perhaps I’m biased, but I feel that marketing is the most misunderstood subject area of all of the business disciplines. Perhaps this is because there are a lot of terms out there that are related to marketing, that many feel are either synonymous with marketing; or represent the only part of marketing that they need…

Marie Laveau

Historical Inaccuracies In American Horror Story: Coven

First of all, I just love American Horror Story. The show is amazing…simply put. If Jessica Lange doesn’t win every eligible award out there, than the establishment is just incredibly out of touch. Ok, so enough with that. This is not what this blog post is about. It is about something that I heard in…

Wharton Marketing

Marketing 101 On Coursera Underway!

Yesterday was the start of the Coursera course, An Introduction To Marketing, presented by the University of Pennsylvania’s Wharton School of Business. So you may be wondering, why would someone with an MBA in marketing want to take this course? Well, for several reasons really. One of my pet peeves in regards to how people…

PASSHE

A New Chancellor For PASSHE

A random tweet in my Twitter feed displayed the following: Chancellor of Pa. State System says university cuts are regrettable but necessary http://t.co/dCSVlX1Ht1 — US Higher Education (@USHigherEdu) October 11, 2013 When I clicked on the story, I saw that the chancellor being quoted was Frank Brogan. Hmmm….where did I know that name from? Reading…

Who’s In The Market For Vinyl?

A big focus of my other website is writing about and discussing topics of interest to those who collect soul records; and when I say “records” I mean those round discs that are pressed out from vinyl that you rotate on a platter to play. While I’ve had records ever since I was a little…

No Words

Digital Marketing Acronyms Galore

I must admit, I was inspired to create this blog post after reading this article on Mashable. I wouldn’t mind at all if you read that piece first, and then come back to mine (it is that good). But I personally feel alienated whenever I see marketing professionals using acronyms left and right. I even…

wvu

Party Hearty WVU

So the results are in…out…whatever. West Virginia University has topped the Playboy list of “party schools”. So yes, I’ll do my proverbial face palm here that my sheepskin was granted to me by an institution with such a reputation. But in just a few moments, I was over it. Why? Well because what does a…

MBA Road Sign

Do You Need an MBA to Run the Family Business? No, but It Helps

Now that you’ve established yourself within the family business, you might have a few ideas about how to increase efficiency or improve sales. Making changes in the family business isn’t always met with open arms, especially when older family members are involved. As a relative newcomer to the business, it’s easy to be dismissed as…