My Social Media Goals for 2017

Categories:Social Media
Shona

In spite of having a new baby and all, I’ve decided that I would really like to grow in regards to my presence and influence on social media. Therefore I decided to take a quick inventory of my social media accounts, and set some goals in regards to where I want to be by next year.

Twitter

I currently have 1,713 followers. I would like to surpass 2,000 by year’s end. So that’s about 30 new followers a month. I think that just might be doable…if I keep up engagement and continue to retweet and respond to my current Twitter community.

My growth in Twitter followers over the last 6 months. Graphic from @thecounter

Facebook

I already have more Facebook friends then I know what to do with, so I have no plans to make any changes there. Currently, my activity on Facebook contributes more to the bottom line of my Klout score (which is now hovering around 60/61) than does any other network. For that reason alone I may post more public posts or something. Other than that, I am just going to doing what I’m doing.

LinkedIN

While on leave, I opted for a free trial of the Premium account. It was nice to see insights into peers who are applying for the same jobs as you and who has viewed your profile. But ultimately, I do not feel that it is worth $20/month…so I’m going to go ahead and let my trial expire. I finally passed the 500+ connections mark. But for 2017, I won’t be so focused on making connections; but rather expanding and increasing my use of the site. That means publishing more articles…and higher/more meaningful participation in groups.

Instagram

This network is the most challenging for me. I only have 209 follower on Instagram and I do not really have a good plan in place to increase my following. Before the baby, I wasn’t too active on Instagram. But now that he’s popped on the scene, I’ve been posting more. So perhaps that alone will attract more followers. I do try to mix up the subjects of my posts though. But for me its tough…since I get caught in the same routine day after day.

Instagram stats from www.socialbakers.com

Pinterest

Next to Twitter, Pinterest is my most popular network….with 1,300 followers to date. This is interesting…since I probably spend the least time on Pinterest than anywhere else.

My growth on Pinterest has slown down considerably. Therefore I’m only going to set these two goals for 2017:

  1. Increase follower count to 1,500
  2. Gain more referrals to my website from Pinterest (right now, I’m only getting a couple per month)
  3. Increase impressions and views by promoting more pins

Overall I’m looking forward to 2017 being a great year for growth and opportunity on social media.

תשמרו על עכשיו החברים שלי!

Author:
Real estate professional with an MBA in Marketing ~ writer and multiculturalist.