My Blog

Tweetchup January 16, 2014
Tweetchup: A Free, Easy Twitter Stats Tool

I received a message via my website today from Alex Kaul. It was a (very nice) request to review the Twitter analytic tool, Tweetchup. Sure…anything to help 🙂 ! Before I get started, let me tell you (as if you didn’t know already) that there are a lot of apps and tools out there to […]

Black Woman Tweeting January 5, 2014
Black People Do Social Media Differently

One of the key collections of data for digital marketers is social media demographics. Once you know who your target market is, then you need to find out where they hangout online. However, that is really just the tip of the iceberg. You also need to find out some information regarding how they utilize social […]

Twitter Share Button December 28, 2013
Twitter Social Sharing Buttons Should Include Your Twitter Handle

I do a lot of sharing on Twitter; in fact, about 60% of my tweets include an outbound link. However I noticed that in many instances (too many in my opinion), when I hit the “tweet” button on an article, I have to manually add the Twitter handle of either the author or of the […]

Bob Marley December 25, 2013
Marketing Mr. Marley

In the music business, people may assume that identifying the target market for your brand (the performer) is a no-brainer. However, there are quite of few examples where a band or a musician developed a following among a surprising demographic. Or maybe it is just surprising to some of us… When I was growing up […]

MOOC December 22, 2013
A Postscript for The Wharton School’s An Introduction to Marketing Course on Coursera

In the wee hours of the morning, I finished my final exam in the An Introduction to Marketing Course from the University of Pennsylvania’s Wharton School of Business on Coursera. For several reasons, I did not ace the final. However I did pass the course. I will try to summarize my experience in this particular […]

Social Media Blocks November 22, 2013
4 Social Media Tools I Use Daily (& Why)

It seems like there are 1,000,001 social media tools out there for people to use. I’ve played around with many of them. There are some that I come to use from time to time (like Twitonomy, which I use perhaps once a week). But there are only a handful that I use and find useful just […]

CPanel November 14, 2013
Think Twice Before Using CPanel Script Installers

When you open up a web hosting account and get ready to start on your website, one of the first things that you probably log into is CPanel (or its equivalent). I’ve been using CPanel for years, and I still get giddy when I visit it, and I’m setting up a new website. 5 years […]

marketing model October 21, 2013
4 Terms That Marketers Always Need To Define

Perhaps I’m biased, but I feel that marketing is the most misunderstood subject area of all of the business disciplines. Perhaps this is because there are a lot of terms out there that are related to marketing, that many feel are either synonymous with marketing; or represent the only part of marketing that they need […]

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