My Blog

February 11, 2018
Is Social Media More About Instant Communication Or Instant Gratification?

First things first; congratulations to the Philadelphia Eagles on their Super Bowl win last week. You’ve made millions of people happy by sending Tom Brady home with his tail hung between his legs 🙂 . I’ve been pretty sick this past week…last night included. So I only saw parts of the game as I drifted […]

January 29, 2017
My Social Media Goals for 2017

In spite of having a new baby and all, I’ve decided that I would really like to grow in regards to my presence and influence on social media. Therefore I decided to take a quick inventory of my social media accounts, and set some goals in regards to where I want to be by next […]

tweetchup December 22, 2016
An Update on Tweetchup

3 years ago, I gushed about this new, free tool that could be used for Twitter analytics; Tweetchup. Well I am happy to report that it is still free and still awesome. In fact, for my purposes, it has displaced Twitonomy as my go-to, free Twitter analytics tool. Here’s why: You Can Analyze Any Twitter […]

Twitter Bird on Computer November 11, 2014
How To Catch My Attention On Twitter

While Twitter is my guilty pleasure, I will freely admit that my Twitter account will not win any awards in the engagement category. There are a couple of reasons for this, but the main one being is that I enjoy being a spectator (of the 849 Twitter accounts that I follow), more so than sharing. A […]

David Gordon August 20, 2014
There Are Real People Behind The Headlines

Social media has come to redefine our interpersonal relationships today. Never has this been more apparent than what I’ve seen yesterday. Due to my own life struggles, I am notorious for not keeping in contact with people. I think of them often, but I can’t bring myself to actually call, write, and most certainly not visit. […]

Tweetchup January 16, 2014
Tweetchup: A Free, Easy Twitter Stats Tool

I received a message via my website today from Alex Kaul. It was a (very nice) request to review the Twitter analytic tool, Tweetchup. Sure…anything to help 🙂 ! Before I get started, let me tell you (as if you didn’t know already) that there are a lot of apps and tools out there to […]

Black Woman Tweeting January 5, 2014
Black People Do Social Media Differently

One of the key collections of data for digital marketers is social media demographics. Once you know who your target market is, then you need to find out where they hangout online. However, that is really just the tip of the iceberg. You also need to find out some information regarding how they utilize social […]

Twitter Share Button December 28, 2013
Twitter Social Sharing Buttons Should Include Your Twitter Handle

I do a lot of sharing on Twitter; in fact, about 60% of my tweets include an outbound link. However I noticed that in many instances (too many in my opinion), when I hit the “tweet” button on an article, I have to manually add the Twitter handle of either the author or of the […]