Before I get started, let me tell you (as if you didn’t know already) that there are a lot of apps and tools out there to help you glean all sorts of data about your Twitter account. Some are free, some are not (or are not fully free, in that they have “premium” versions that expand above and beyond the features and capabilities of their free accounts). A good deal of them take some time to get used to and fully master.
So if I can work backwards here, let me just tell you in a nutshell: Tweetchup is free and it is simple to use.
Now for the details…
1. Login – Tweetchup’s home page is a visually appealing mix of artfully styled ketchup bottles (the deep red color is everywhere on the site btw), a big blue “Log In via Twitter” button, and a smaller Twitter “follow us” button. Simple.
Once your Twitter account is connected, your dashboard presents you with three tabs: Connections, Profiles, and Keywords.
2. Connections – in this section you are shown how many times your account has been mentioned, who mentioned you, and how many times you’ve been retweeted. The mention and retweets area also present you with histograms of your activity over time…
3. Profiles – here, you can put in any Twitter handle you wish, and get a lot of key data. In fact, the data in this section is a lot more comprehensive than on the connections tab; although it is not necessarily complete (more on that later), nor does it tell you who is engaging with that account (although you do get metrics on numbers of favorites and retweets).
Although you can’t see the data in my screenshot, here you can see: users most retweeted, users most replied to, users most mentioned, hashtags most used, most retweeted tweets, most favorited tweets, tweets by day of the week and tweets by hour of the day. Again, this data can be generated for any Twitter handle you enter (I just happened to do my own); so this tool would be awesome for competitor analysis!
4. Keywords – this tab is probably the most unique and interesting I’ve seen in any Twitter tool. Again, my screenshot doesn’t tell the entire story. I’ll go ahead and show it….then get more into the details…
Ok, so before I even got to this screen, when you click in the search box, a guide pops up on the screen directing you how to search. The possibilities are really extensive. For example, you can search for tweets sent to or from a user; or tweets containing a keyword sent before or after a date. You can even search for tweets containing a keyword that were a question, or that had a negative or positive tone to them (I haven’t personally tried these searches to gauge their results….but just having that capability is a really cool thought).
Once you get your search results, you are shown the tweets that meet that search criteria in a variety of ways. You are given: recent tweets, most retweeted tweets, most favorited tweets, most followed users (who I assume have used that keyword), users who used the keyword the most, and the hashtags most used. You are also given a couple of figures on reach potential and the overall number of users tweeting the keyword.
Cons – The thing that struck me immediately was that there was no way to just analyse a particular date range (except in the Keywords area where you can narrow your search by date). In the Connections area, it seems to look at your account since the time it was created, up until now. In the Profiles tab, it seems more arbitrary. For example when looking at my account on the Profiles tab, Tweetchup said I had 3K tweets (I really have 5K) and analyzed my account data from 6/1/11 up until yesterday (strange….because I’ve had my account since at least 2008). So that data is good for trends, but isn’t comprehensive. Oh, and you can’t download or export the data….but that is usually the case with free Twitter tools 🙂
Conclusion – A really great looking, completely free tool to give you some key Twitter data quickly. It’s not really suitable for enterprise use, but for most individual Twitter users….it’s more than enough! 😀